What to ask before you create any content
Ahhhh, the never ending challenge of creating content. If you’ve signed up for this, for yourself or for your clients, you know the drill for Content Marketing. Strategy, plan, research, interview,...
View ArticleHow integrated online marketing and an exclusive event turned into revenue.
Executives today need better avenues to exchange ideas, share approaches and gain perspectives with peers at other organizations and in other industries so that they can both learn and lead more...
View ArticleFeeling lucky after your website launch?
Your new website. Ain’t she a beauty? It may even look great on just about any connected device. And if you were lucky enough to work with the right partner, it may even present your value in an...
View ArticleMission Bay Parks launches new positioning, website and event calendar.
Once a saltwater marsh and lagoon that served as a natural habitat for sea birds, Mission Bay in San Francisco has recently undergone a significant transformation. A master plan to revive the area and...
View ArticleHow to reply to a blog comment
Like many others, we build websites for our clients. They come to us looking for much more than an attractive compilation of pictures, words, HTML and CSS. In fact, if someone isn’t interested in...
View ArticleClik here to view.
Why Content Marketing software isn’t enough.
A Software Ecosystem? Or a nightmare? | via Curata A brutal economic downturn, the dawn of social media and a proliferation of software providers became the catalyst for the transformation of marketing...
View ArticleClik here to view.
Time to get your site up to speed
Don’t let slow site speed frustrate your site visitors or kill conversions. In case you weren’t sure, speed matters. A lot. In an online environment like today, fractions of a second can make the...
View ArticleClik here to view.
Short story on why content needs to be long.
For anyone doing Content Marketing, it’s no surprise that creating enough really good content remains a persistent challenge. Yet, recent research from CMI of over 5,000 marketers reveals that 70% of...
View ArticleClik here to view.
After 10,000 tweets, where’s the value?
It’s only taken me five years to get here. And honestly, assessing the results of my journey is still an ongoing process. So even though I’ll continue to reflect on that, I’m quite sure that I won’t...
View ArticleClik here to view.
What’s the difference between Marketing Automation and CRM?
Content Marketing Institute (CMI) Chief Strategy Officer and online marketing guru, Robert Rose, shared an interesting perspective with me at a recent Bay Area gathering. He said,...
View ArticleClik here to view.
Quick Reference Guide for email performance.
In spite of the accelerated change that has taken place in online marketing over the last decade, some things just stay the same. For example, email marketing remains unchallenged as one of the lowest...
View ArticleClik here to view.
100 Things you need to to know about Content Marketing.
Changed marketing. A long time ago, Content Marketing was a new “thing”. In the early days, I attended the conferences and listen to the emerging Content Marketing leaders like Ann Handley, Joe...
View ArticleClik here to view.
Measuring Content Marketing: Are we on the same page?
The KPI’s in Google Analytics can be different from your inbound marketing platform. One of the most essential components of a credible Content Marketing program is consistent and frequent...
View ArticleClik here to view.
What Steve Jobs taught me about Content Marketing.
Lessons learned from Steve Jobs All of the interest, attraction and rapid growth of Content Marketing was a bit ahead of Steve Jobs unfortunate passing in 2011. But without the vision, tenacity and...
View ArticleClik here to view.
Time to secure your site + improve page rank?
Secure your site + improve page rank with HTTPS.Securing your website’s traffic has never been more important—especially if you conduct commerce on your site or capture data from your customers. This...
View ArticleClik here to view.
How to measure your Content Marketing success.
If you’re not already immersed in Content Marketing, you’re probably not serious about marketing—especially online. Or worse, you’re still pretending that marketing is an expensive one time event...
View ArticleClik here to view.
Are you scoring or ignoring your leads?
If they’ve self-selected your content, time to rate and rank their interest. Research from Ascend2 quantifies that the number one objective of online marketing for both B2B and B2C organizations is...
View ArticleClik here to view.
Can Marketing Automation get you what you really want?
Define what you’re looking for before you turn to professionals for help. Recent research from 165 senior level marketers and 115 agency executives by RSW provides some valuable insight on the state of...
View ArticleClik here to view.
For content marketing, does your writing measure up?
The essential ingredient for Content Marketing | Writing In case you weren’t sure, writing matters a lot—especially for Content Marketing. In fact, it’s not unreasonable to claim that writing is the...
View ArticleClik here to view.
How to improve your email campaign deliverability with DKIM
Implement DKIM on your domain to maximize email deliverability. At the heart of any Content Marketing strategy is the have to have tactic of email. It’s a fact that email performs better and costs less...
View Article